“A snob is anybody who takes a small part of you and uses it to come to a complete vision of who you are. That is snobbery. And the dominant form of snobbery that exists today is job snobbery — you encounter it within minutes at a party when you get asked that famous, iconic question of the 21st century: ‘What do you do?’ The opposite of a snob is your mother.”
Philosopher Alain de Botton on false standards and how to reclaim the metrics of success.
This is a curious metaphorical travel guide to creative problem-solving, originally published in 1971 by researchers Don Koberg and Jim Bagnall, offering what’s essentially a blueprint to design thinking nearly four decades before design thinking was a buzzword.
The tome uses the analogy of travel, “an activity already known to all readers,” and the concept of The Travel Agency to explore various elements of and boosts for creative problem-solving — overcoming the blocks to creativity, avoiding “tourist traps” in the creative process, taking “side trips” that foster serendipity, mastering the art of idea selection, and learning to take criticism.