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    100 Things Every Designer Needs to Know About People Susan Weinschenk “The human brain starts working the moment you are born and never stops until you stand up to speak in public,” George Jessel famously quipped. Dr. Susan Weinschenk unpacks the secrets of eliciting response from people — the core purpose of design, it’s been argued — through a combination of behavioral science, psychology, and practical examples to alleviate the misery and mystery of public speaking.

    100 Things Every Designer Needs to Know About People

    Susan Weinschenk

    “The human brain starts working the moment you are born and never stops until you stand up to speak in public,” George Jessel famously quipped.

    Dr. Susan Weinschenk unpacks the secrets of eliciting response from people — the core purpose of design, it’s been argued — through a combination of behavioral science, psychology, and practical examples to alleviate the misery and mystery of public speaking.

    READ ON

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