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    Imagine: How Creativity Works Jonah Lehrer “Creativity shouldn’t be seen as something otherworldly. It shouldn’t be thought of as a process reserved for artists and inventors and other ‘creative types.’ The human mind, after all, has the creative impulse built into its operating system, hard-wired into its most essential programming code. At any given moment, the brain is automatically forming new associations, continually connecting an everyday x to an unexpected y.” Jonah Lehrer on how creativity really works and why most of the assumptions we hold about it aren’t just wrong but also detrimental to our own capacity to create.

    Imagine: How Creativity Works

    Jonah Lehrer

    “Creativity shouldn’t be seen as something otherworldly. It shouldn’t be thought of as a process reserved for artists and inventors and other ‘creative types.’ The human mind, after all, has the creative impulse built into its operating system, hard-wired into its most essential programming code. At any given moment, the brain is automatically forming new associations, continually connecting an everyday x to an unexpected y.”

    Jonah Lehrer on how creativity really works and why most of the assumptions we hold about it aren’t just wrong but also detrimental to our own capacity to create.

    READ ON

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